Aiko Bethea - RARE Coaching Skip to the content

Aiko Bethea


Meet Aiko

Aiko Bethea, founder of RARE Coaching & Consulting, is an innovative leader. Through her work, she coaches leaders and organizations to remove the internal and external barriers to inclusion, allowing them to understand each other as people, colleagues, and teams in more connective ways.

During her childhood and throughout her career, Aiko has been in places where people who looked like her were underrepresented. She believes that when you anchor into your values and discover your voice, you can begin to live the life you want to live and be exactly who you want to be.

You are Your Best Thing

I’m honored to be included in this New York Times Best Selling (debuting at #3) anthology with activists and artists whose work I deeply respect. I shared a small portion of my personal experience of how being vulnerable is not only the ever-present state for me as a Black woman in a white supremacist society, but how it is also a path I can choose for strength, connection, and healing. Tarana Burke and Dr. Bren√© Brown bring together a dynamic group of Black writers, organizers, artists, academics, and cultural figures to discuss the topics the two have dedicated their lives to understanding and teaching: vulnerability and shame resilience.