Meet Aiko
Aiko Bethea, founder of RARE Coaching & Consulting, is an innovative leader. Through her work, she coaches leaders and organizations to remove the internal and external barriers to inclusion, allowing them to understand each other as people, colleagues, and teams in more connective ways.
During her childhood and throughout her career, Aiko has been in places where people who looked like her were underrepresented. She believes that when you anchor into your values and discover your voice, you can begin to live the life you want to live and be exactly who you want to be.

Anchored, Aligned, Accountable
I draw on decades of real-life experience to show you the many forms uncomfortable moments can take, offering practical advice to help you lead from your most genuine self and deepen relationships in every part of your life. In doing so, I want to show you how to transcend the bullsh*t we constantly encounter and meet each new day grounded in truth, connected to your values, and in control of not just what you do but who you become.
You are Your Best Thing
I’m honored to be included in this New York Times Best Selling (debuting at #3) anthology with activists and artists whose work I deeply respect. I shared a small portion of my personal experience of how being vulnerable is not only the ever-present state for me as a Black woman in a white supremacist society, but how it is also a path I can choose for strength, connection, and healing. Tarana Burke and Dr. Brené Brown bring together a dynamic group of Black writers, organizers, artists, academics, and cultural figures to discuss the topics the two have dedicated their lives to understanding and teaching: vulnerability and shame resilience.
